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Chapter 5. Avatar-Based Management Techniques for Breaking Down Language and Cultural Barriers in Modern Russian Corporations
| Категория: | экономика | |
| Авторы (ПГУ): | Гамидуллаева Лейла Айваровна [100]  | |
| Авторы (внеш.): | Мкртчан Вардан Суренович [0] | |
| Аннотация: | One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial. | |
| Тип: | Монография, изданная другими издательствами (наличие ISBN); Коллективная монография | |
| Вид: | электронное немультимедийное издание | |
| Количество частей: | 1 | |
| Год издания: | 2019 | |
| Издательство: | IGI Global, Hershey, PA, USA | |
| Где опубликовано: | Монография/Коллективная монография | |
| Индексация: | РИНЦ | |
| Целевая аудитория: | Исследователь | |
| Целевое назначение: | Научное | |
| Отрасль науки: | 08.00.05 Экономика и управление народным хозяйством | |
| Лицензия: | Нет ограничений | |
| Ограничения: | Нет ограничений | |
| Правообладатель: | Гамидуллаева Лейла Айваровна | |
| ISBN: | 9781522569800 | |
| DOI: | 10.4018/978-1-5225-6980-0.ch005 | |
| Библиографическая ссылка: | Mkrttchian, V., Vertakova, Y., Gamidullaeva, L. A., Gaidarenko, L., & Ivanov, M. (2019). Avatar-Based Management Techniques for Breaking Down Language and Cultural Barriers in Modern Russian Corporations. In M. Khosrow-Pour, D.B.A. (Ed.), Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (pp. 79-101). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-6980-0.ch005 | |
| Общий объем (п.л.): | 17 | |
| Внешняя веб-ссылка: | https://www.igi-global.com/chapter/avatar-based-management-techniques-for-breaking-down-language-and-cultural-barriers-in-modern-russian-corporations/231920 | |
| Язык: | Английский | |
| Место хранения: | Вне ПГУ | |
| Дата размещения: | 20.11.2020 | |
| Владелец: | Гамидуллаева Лейла Айваровна | |
| Ссылка на ресурс: | http://elib.pnzgu.ru/library/1571804143  | |
| Формат: | Не указан |