Главная
» Электронная библиотека » Regulating Social Behaviour by Multimodal Public Signs: Semiotic Pragmatics of Prohibition
Regulating Social Behaviour by Multimodal Public Signs: Semiotic Pragmatics of Prohibition
| Категория: | филология, педагогика, социология |
|
| Авторы (ПГУ): | Дубровская Татьяна Викторовна [100]  | |
| Аннотация: | Interaction in both institutional and everyday situations involves a range of resources. Apart from verbal means, social behaviour is regulated through various semiotic instruments that contribute to or specify verbally expressed meanings. While there is a vast body of scholarly studies focusing on multimodality in communication, the structure of multimodal texts needs refining. In this chapter, we draw upon public signs and notices to explore how different semiotic resources, such as words, fonts, frames, colours and images cooperate to produce the pragmatic effect of prohibition. We distinguish between the two groups of public signs with respect to the relation they bear to institutional discourse and the semiotic resources employed: public signs that retain the marks of official legal discourse and thus rely predominantly on verbal means; and naïve regulators, which are deprived of legal markers and reiterate legal norms through multimodal resources, offering a ready-made version of a social norm. Our findings imply that multimodal resources allow for a combination of legal and commonsensical meanings in everyday interactions. | |
| Тип: | Статья | |
| Вид: | электронная копия бумажного издания | |
| Количество частей: | 1 | |
| Год издания: | 2021 | |
| Издательство: | Springer | |
| Индексация: | Публикация без квартиля в Web of Science или Scopus (тип документа Proceedings и др.) | |
| Целевая аудитория: | Исследователь, Преподаватель | |
| Целевое назначение: | Научное | |
| Отрасль науки: | 10.02.19 Теория языка | |
| Лицензия: | Нет ограничений | |
| Ограничения: | Нет ограничений | |
| Правообладатель: | Springer Nature | |
| ISBN: | 978-3-030-84070-9 | |
| DOI: | 10.1007/978-3-030-84071-6_3 | |
| Библиографическая ссылка: | Kozhemyakin E., Dubrovskaya T. (2021) Regulating Social Behaviour by Multimodal Public Signs: Semiotic Pragmatics of Prohibition. In: Sukhova N.V., Dubrovskaya T., Lobina Y.A. (eds) Multimodality, Digitalization and Cognitivity in Communication and Pedagogy. Numanities - Arts and Humanities in Progress, vol 20. Springer, Cham. https://doi.org/10.1007/978-3-030-84071-6_3 | |
| Страницы (с ... по ...): | 27-48 | |
| Внешняя веб-ссылка: | https://link.springer.com/chapter/10.1007/978-3-030-84071-6_3 | |
| Язык: | Английский | |
| Место хранения: | ИР открытого доступа | |
| Дата размещения: | 07.11.2021 | |
| Владелец: | Дубровская Татьяна Викторовна | |
| Ссылка на ресурс: | http://elib.pnzgu.ru/library/1636310788  | |
| Формат: | Не указан |